*NSYNC
Student Work
A common theme we noticed in our *NSYNC research was how much fans are still googling them. We leveraged this devotion and created both a print and digital social campaign to illustrate that one last show has been on fans’ minds for decades, incentivizing the boy band to come out of hiding and perform.
OOH posters that give *NSYNC a CTA to have one last reunion tour. Each google trend is specific to its assigned band member, highlighting when and what fans are searching.
*NSYNC Seeding Kit
Fans are sent a box of nostalgic items, each of which references a band member.
Contents include:
Joey Fatone — Red Hair Dye
Chris Kirkpatrick: Chip Skylark Sticker
Justin Timberlake: Ramen Noodles
Lance Bass: Lance Bass Space Camp Sweatshirt
JC Chasez: Leo Charm Necklace
Made with Alexandra Ebright (AD) & Kiely Sutton (AD)
“For 22 years, fans have been craving the harmonic voices. The metallic outfits. The outlandish hair. And for 22 years, they’ve been left in the dark. Join the search, to end the search. Bring back the boys, once and for all.”