LIPSTEAK
We “released” limited-edition lipsticks in the shades of steak temperature for a lighthearted April Fool’s post.
Press: ADWEEK / Entrepreneur / USA Today / AdAge / Forbes / Campaign US
On Outback’s Instagram story, we implemented a poll for users to decide which Lipsteak shade they’d choose to wear.
Some people were excited to look like a delicious entree…
While others couldn’t fathom the juiciness behind the shades.
Team
CD: Jeff Kopay / AD: Alexandra Ebright / CW: Lindsay McParlane